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Project Info

Impossible, and many of its talented Artist’s, stepped up to the challenge when The Discovery Channel came looking for a Branding Identity for their new network, Velocity.  After a ton of meetings, a whole lot of designs, and then more meetings, The Discovery Channel had what they needed for a successful, and visually engaging, network launch.


Impossible / Velocity by The Discovery Channel

Creative Director

Mitch Monson

Associate Creative Director

Brian Eloe

Designer / Animators

Hector Espinosa (SPiDER)
Kevin Liotti
Josh Thiel
Derek Superville